Thursday 27 March 2014

Wine in a Tube. Wine Not.

Wine by the glass . . . in a tube. What an amazing concept!

The concept behind Wine by the Glass is to debunk the theory that premium wine is inaccessible and the preserve of the few. 88% of industry experts acknowledge that consumers are demanding more interesting wine by the glass, and are willing to spend more to have a great glass of wine, rather than a bottle.

Drink In Tube believes that everyone should be able to taste, appreciate and enjoy premium wine, in a casual, unpretentious environment.

Wine (sometimes aged wine) is taken out of the wine bottles . . .

 . . .  and is put into tubes. Before the tube is sealed, oxygen is taken out so that the wine does not age anymore and the wine does not expire.

The plant where the wine is transferred into tubles in located in Gironde, region of Bordeaux. This process is done under controlled and oxygen free atmosphere, so that the wine undergoes no organoleptic degradation.

Prices start from S$13.50 per tube.The owner thinks this is better value for money than what you get in the restaurant as this is premium wine.

Wine by the glass have wines from the Bordeaux, Burgundy, Languedoc Roussillon, Provence and Rhone Valley Regions in France.

There are also a lot of other goodies to look at and to purchase. . .

What REALLY drew me into to this store was the 'Cocktails in a Tube' . . . 

Absolutely love this concept, why waste a bottle of good wine when you can have a glass (tube).

They have two locations:

55 Tiong Bahru Road
Singapore 160055

8A Marina Blvd
Marina Bay Link Mall
Singapore 018984

For more information and prices, check out their website.

Boutique Store at Marina Bay Link Mall

1 comment:

  1. wow!! How fascinating!! Not sure I fancy it to be honest but what a fun concept!!!


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